EA Co-founder Bing Gordon Joins Sui Foundation as Advisor to Bolster Blockchain Gaming
Electronic Arts co-founder Bing Gordon, a veteran behind iconic games like The Sims and The Lord of the Rings: The Battle for Middle-earth, has aligned with the Sui Foundation as a strategic advisor. The MOVE underscores a growing convergence between traditional gaming expertise and blockchain infrastructure.
Gordon brings four decades of industry clout, including board roles at Take-Two Interactive and Kleiner Perkins. His appointment follows CCP Games' selection of sui as the exclusive blockchain partner for EVE Frontier, a high-profile space MMO. "Real progress in gaming innovation requires infrastructure that can support lasting engagement," Gordon noted, positioning Sui as a network focused on sustainable development.
The Sui ecosystem has gained momentum with recent additions like XOCIETY and the SuiPlay0X1 gaming console. This advisory role signals deeper institutional validation for blockchain gaming's maturation beyond speculative HYPE cycles.